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Search Engines
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The major search engines are the most important places to be listed, because they can attract many visitors to our site.
For general purpose searches, the major search engines produce dependable results, and most users of the web know this. Some engines may specialise ( for example, one engine might be considered to have an "academic" focus), but unless your website is unusual, promoting it via the major search engines is likely to represent the best return on the time invested.
The search engines below are good choices to start with, both when searching for information, and when evaluating how well your own site currently ranks:
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 Google
http://www.google.com
Google is a fully automated search engine, which employs robots known as 'spiders' to crawl the web on a monthly basis and find sites for inclusion in the Google index. Since this process does not involve human editors, it is NOT necessary to submit your site to Google in order to be included in its index. In fact, the vast majority of sites listed are not manually submitted for inclusion.
Google handles the "lions share" of all searches on the web. |
 Yahoo
http://search.yahoo.com/
The Yahoo! Search index, which contains several billion web pages, is populated through the crawl process. Yahoo! also offers several ways for content providers to submit web pages and content directly to the Yahoo! Search index and the Yahoo! Directory.
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 MSN
http://www.msn.com
Microsoft have struggled to acquire a decent foothold in the search market, but they persevere.
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 The Open Directory
http://dmoz.org/
Whilst not a first choice for searching, the Open Directory is nevertheless important because many of the other engines draw information from it.
The Open Directory is the most widely distributed data base of Web content classified by humans. Its editorial standards body of net-citizens provide the collective brain behind resource discovery on the Web. The Open Directory powers the core directory services for the Web's largest and most popular search engines and portals, including Netscape Search, AOL Search, Google, Lycos, HotBot, DirectHit, and hundreds of others. |
 KartOO
http://www.kartoo.com
KartOO is a metasearch engine with visual display interfaces. When you click on OK, KartOO launches the query to a set of search engines, gathers the results, compiles them and represents them in a series of interactive maps through a proprietary algorithm.
Kartoo is an excellent tool for analysing your website's presence in the context of your ranking competitors.
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