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Optimisation Pricing
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Initial Health Check Report £250
The product of the first stage of Optimisation is a report which comprises:
- Business Context
- Search Term Frequency Analysis
- Current Positioning Report
- Spidering Results / Investigation of Competitors
- Detailed Analysis
- Recommendations
Typically, the report will focus upon the front page of your site, and the front pages of your competitors' sites, and will make recommendations for changes to that page as a first stage of optimisation. Often it is found that optimising the front page of a site is sufficient to make significant gains in site ranking.
The report is delivered in printed form, and on CD-ROM. |
Implementation
The Recommendations segment of the Health Check Report will provide a number of specific improvement activities which could be undertaken. All of these are expected to be changes which could be implemented for minimal cost, and often can be regarded as routine maintenance changes.
The actual cost of implementation of the recommendations can be negotiated with your current web master.
In certain cases, a degree of web site refurbishment may be identified as being pre-requisite before optimisation can proceed. If appropriate, I will advise of this at the earliest possible opportunity, and recommend a course of action.
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Monitoring Report £100
A Positioning Report should be repeated at an intervals of between 1 to 6 months after implementation of the Recommendations, to ascertain the extent of improvements gained, and to ensure that gains are permanent.
A Monitoring Report contains the equivalent information to the initial Positioning Report - i.e. showing the position of your web site in the search results of a selection of major search engines, and in comparison to your competitors, for your selected key search phrases.
In addition to the presented data, the report contains a written analysis and summary.
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"No Win No Fee" Option
After an initial analysis, it may be possible to offer an arrangement whereby a desired ranking result is defined and agreed, and, if that target is not acheived, then no fee is due.
An example might be:
"For the site http://www.xxx.xx.xxx to acheive a ranking in the top ten results on the first page of MSN Search, for the search phrase "xxx xx xxxxxxx".
Obviously, the availablity of such an arrangement depends entirely upon the initial analysis providing sufficient indication that your desired target is both reasonable and achievable.
Any "No Win No Fee" option would be offered via an individual quotation. |
Further Optimisation
In order to consolidate or perhaps further improve ranking, advanced techniques can be employed. Examples may include:
- optimising pages beyond the front page
- adding new functions to the site
- adding new pages specifically designed to attract search engines
- restructuring the site
- purchasing visitors via a "pay for clicks" scheme
- developing inbound links
- establishing an on-line community.
Further optimisation activities can always be planned and quoted for as part of your on-going optimisation strategy.
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| Please note that prices quoted on this web site are for use as a rough guide only. |
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