Focus
The key to improving your visibility in internet search engine results is to start with a very clear idea of what you want to acheive. Part of this involves getting to a point where you can focus upon, and predict, the likely behaviour of the visitors you want to attract.
Context
Search engine site ranking is a competition. If your ranking goes up, then someone else's ranking must go down. Do you know who your nearest ranking search engine competitors are? Which company figures most obviously on the results page ahead of you? Why? Few organisations have the the resources "in house" to analyse in depth the context in which this competition occurs.
Site Structure
The way in which a web site is organised, and the links into and out of the pages can have a significant impact on how the search engines rank you. I can analyse your existing site structure and links, and offer advice on specific improvements you may wish to consider.
Metadata
Some search engines consider the metadata behind your pages when ranking you. Is your metadata optimized for your business? I can analyse your metadata and suggest possible improvements.
Site Content
Sometimes, making changes to the actual content of your site can improve your chances of gaining a better ranking. I can advise on how to gain maximum "leverage" from site content alterations.
Consolidation
All the above threads need to be consolidated as a "package of change" which is implemented in controlled manner. The process is iterative. That is, you start making small changes, monitor the results, and then repeat the process - at each stage refining and improving on the work that has already been done, until the required results are acheived.
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